event postponed
Epsom, UK
| |
How To Exhibit
Seminar & Training Day
"Maximise your Investment"
The next How to Exhibit training day has been postponed.
Please check back here for new dates.
| How to Exhibit will give you the knowledge you need to decide whether or not to exhibit, and if so, how to make the most of your opportunity and how to maximise on your investment. |
Why exhibit?
Exhibitions are an influential, flexible and highly cost-effective business tool and, with a targeted audience, are one of the most effective mediums for establishing and maintaining customer relations. In an increasingly digital age, they are the only media where buyer, seller and product physically come together - a potent force for business. Face to face is the most persuasive form of selling, and of building customer relationships.
Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents. With a wealth of exposure opportunities, from stand presence and sponsorship, to seminars and competitions there are many ways to maximise your exposure.
So how can you make the most of your investment in an exhibition? How can you ensure visitors come to your stand? How can you maximise your exposure at the exhibition? What can you do to guarantee show success? When the show is over what should you do next?
The How To Exhibit Seminar & Training day is designed to equip you and your team with knowledge and skills which will enable you to answer those questions, and act on the information learned to maximise your ROI.
About the Seminar & Training day
Exhibiting at trade and consumer shows can be an invaluable investment in developing your business but how can you guarantee that success?
Through a mixture of seminar presentations given by speakers experienced at exhibiting, workshops, indivdual excercises and group brainstorming tasks the How To Exhibit seminar and training day will allow you to focus on the specific aims and objectives of attending an event for your company. It will give your PR and marketing teams, stand managers and stand staff a clear understanding of the exhibition fundamentals, enabling them to see how to implement practical tasks which will lead to successful event participation.
Networking sessions will provide delegates with the opportunity to build relationships with co-exhibitors from a wide variety of industries. Promoting discussion among a diverse range of exhibitors also encourages delegates to look at alternative solutions and ways to overcome obstacles common to exhibitors attending events. Talking among colleagues who have a common goal has been proven to be one of the most productive elements of seminars, conferences and training days.
PRELIMINARY PROGRAMME - SUBJECT TO CHANGE
09.00 Registration opens
09.45-10.15 Introduction
Should you exhibit and what are the benefits of attending exhibitions?
What are your objectives and what do you want to achieve from the exhibition?
10.15-10.30 Choosing your space
Where should you be and how big should you go?
10.30-11.00 What Type of Stand
Advice on types of stand - Shell Scheme and Space Only options
11.00-11.45 Meet the Delegates and Networking Opportunities
Includes coffee break
11.45-12.30 PR, Marketing and Media
Making the most of the exhibition before the doors even open
12.30-12.45 Your Exhibitions Checklist
Everything you need in order to be prepared
12.45-13.45 Lunch and Networking Opportunities
13.45-14.00 Staffing your Stand
Make sure you and your team are the best people for the task
14.00-15.00 Do’s and Don’ts of Exhibiting
Practical group excercise on exhibition best practices
15.00-15.30 Meet the Delegates and Networking Opportunities
Includes coffee break
15.30-16.00 Leads and Follow-Up
The works begins once the exhibition is over - how to make the most of leads collected at the exhibition
16.00-16.55 Return on Investment and Objectives
Evaluating the success of the exhibition
17.00-17.45 Close and further Networking
The programme is subject to change.
Attending the seminar and training day
If you would like to attend the seminar and training day please download the How To Exhibit brochure and complete the registration form. This can be returned by email, fax - 01372 743838, or post to PRo Global Media, First Floor, Adelphi Court, 1 East Street, Epsom, Surrey, KT17 1BB, United Kingdom.
Attendees are responsible for booking and paying for their own accommodation.
The following is a list of local venues.
Holiday Inn Express, Epsom Downs (approximately 200m from the seminar venue - strongly recommended. Rubbing House and Derby Arms pubs within 500m). Due to open 1 September 2008.
Langley Vale Road, Epsom, Surrey, KT18 5LQ: Tel: 0844 8010 323: Fax: 0844 8010 324, email enquiries.epsom@expressbyholidayinn.net
Premier Inn, Epsom (About 3km from seminar venue, adjacent to Haywain gastro-pub).
2-4 St. Margarets Drive, off Dorking Road, Epsom, Surrey, KT18 7LB: T: 08701 977 096, F: 01372 739761
Chalk Lane Hotel, Epsom (About 1km from seminar venue - up-market boutique hotel)
Chalk Lane, Epsom, Surrey, KT18 7BB T: 01372 721179, F: 01372 727878, email smcgregor@chalklanehotel.com